Specialist training involves studying economic and marketing aspects of business management. Special attention is paid to marketing research, development of business plans and marketing plans, promotion of goods and services, including on the Internet.

Professional activities of marketers/economists are aimed at increasing the efficiency of an enterprise by solving such problems as market and competitors research, study of consumer preferences, new producs development, organization of advertising campaigns, brand development, participation in fairs and exhibitions, marketing strategy development, analytical support of managerial decisions.

Graduates can be employed as economists, sales agents, economists responsible for material and technical supply, sales manager, business analysts, marketing specialists, advertising specialists, brand managers, internet marketers.