Specialist training involves studying marketing and IT technologies, economic and marketing aspects of business management. Special attention is paid to marketing research and public opinion research, creation of advertising and its placement on the Internet; e-commerce; programming and design of information systems; creation and management of Internet shops, online catalogues and corporate websites; promotion and search optimisation of websites, use of contextual and banner advertising; social media and mobile app marketing; web analytics.

Graduates will be able to find employment in online and offline companies engaged in wholesale and retail trade, advertising and analytical activities, computer programming, information services, consultancy and other related services.

Graduates can be employed as Web site promotion specialist; business analyst; software engineer; marketer; marketing specialist; programmer; systems analyst; systems architect.