Senior lecturer of the Marketing and Management Department took part in the seminar ‘Marketing is a Component of the Success of Enterprises Engaged in Foreign Economic Activity’
The training seminar ‘Marketing is a Component of the Success of Enterprises Engaged in Foreign Economic Activity’ as a part of the Global Entrepreneurship Week was held at the Joint Stock Company Mogilev Regional Development Agency on November 16.
At the seminar, the senior teacher of the Marketing and Management Department Elena Nikolaevna Sheroburko made a presentation on the topic ‘Formation of Product Promotion Policies in Foreign Markets’. In the presentation she gave an overview of modern approaches to the choice of tools to promote products and services to foreign markets. In addition, possible areas of cooperation in educational and practical activities with representatives of Mogilev Regional Development Agency and the leading enterprises of Mogilev region were discussed.
